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Today's fashion industry faces major challenges related to our planet, therefore we would like to build a better and more sustainable world. In recent years, the fashion industry in general has had a massive negative impact on the environment of which many people may not be aware. The term “fast fashion” is the trend of low-cost, highly fashionable garments that are sold by giant retailers, and this has led to accelerated damage to the environment. The clothing industry is the second largest polluter in the world after the oil industry. Fast fashion has had a tremendous effect on our environment and on our lifestyle. LiveRobe will help to reduce the waste and extend the lifespan of each item, while helping users to shop, sell, and later on exchange clothes that they were inspired by.
More than 150 billion items are produced by the fashion industry every year. This massive over-production is harmful for the environment; to produce an average t-shirt you need more than a 1,000 litres of water. We are approaching this issue with a different mindset — let’s make fashion sustainable and cool together!
We are not against fast-fashion, but we support the process of slowing it down. We are aware that these factories are giving people jobs, but we also think this industry could be more fair and sustainable towards workers too.
We are also aware that people like to dress well and diversely. This is why we created LiveRobe, where supply can easily and safely meet their needs. We encourage people to buy more pre-loved products and future-proof items from smaller boutiques and local designers.